2015 San Diego County Fair Survey Step 1 of 8 12% FrequencyHow many days did you attend the 2015 Fair?* 1 2-3 4-5 More than 5 I did not attend the Fair this year How often do you attend the Fair?*-- Select --Every yearEvery few yearsIt’s been a really long timeI’ve never attended the Fair Planning Your Trip to the FairHow did you hear about the Fair?*Choose all that apply. Television Commercial Television News Story Radio Commercial Radio News Story Newspaper/Magazine advertisement Newspaper/Magazine article Online Advertising Online Article or Story Billboard or other outdoor ad Social Media (Facebook, Twitter, Instagram, etc.) Fair website or e-newsletter Presenting Partner message (Albertsons, Toyota, etc.) Word of Mouth Other How far in advance did you make your plans to attend the Fair?* More than a month before the Fair opened Just before the Fair opened (late May/early June) A few days before my visit On a whim, on the day I came to the Fair What did you want to see?*Choose all that apply A major entertainer A festival (beer, wine, gospel, etc.) A friend or relative who was performing I planned a trip to San Diego during the Fair’s run Tell us about how you planned your Fair activities* I planned my activities in advance I decided what activities to participate in once I arrived at the Fair What tools/resources did you use to plan your Fair activities?*Rate each on how easy and effective it was for planning your Fair experience.Awesome Tool!HelpfulCould be betterNot-so-muchN/A - I didn't use this toolWebsite (sdfair.com)Fair Guide bookletPrinted Daily Schedule (available on site)Online Daily schedule (available on website)Fair Mape-NewslettersWant to tell us more about any of these TOOLS/RESOURCES? Getting to the FairWhat mode of transportation did you use to get to the Fair?*Check all that apply. Car / Motor Vehicle COASTER or Amtrak train Bus Bicycle / Walk Approximate number of miles you traveled to the Fair:* If the train stopped directly at the Fairgrounds, would you take the train to attend Fairgrounds’ events?* Yes, definitely Yes, I'd consider it No Not sure Are you familiar with iCommute and/or Shift, the region’s transportation programs to reduce traffic congestion by encouraging the use of transportation alternatives?* Yes No How often do you use iCommute and/or Shift?*Please choose the answer which best represents the frequency you use these services. Once a week Once a month Once a year While I'm familiar with these programs, I do not use them. Your Fair ExperienceThe Fair’s theme this year was “A Fair to Remember: Celebrate the World’s Fairs & Balboa Park.” What influence did theme have on your decision to come to the Fair?* Big influence Some influence Little influence No influence Why do you come to the Fair?*Please rate each activity.OMG Love!Pretty Cool in my bookMaybe I'll do thisDon't CareFoodAnimalsExhibitsEntertainmentShoppingRides/GamesFestivalsIs there something else that brings you to the Fair? What Exhibits did you visit?*Check all that apply "It All Started at a Fair" Theme Exhibit Flower & Garden Show Livestock/AgriFair Fine Art Show Photography/Digital Arts Design in Wood Gems, Minerals & Jewelry Home & Hobby Student Showcase Creative Youth/Best of K-6 The Farm/World of Horses San Diego Pavilion (non-profit area) I did not visit any Exhibits. Is there anything you'd like us to know about your experience with EXHIBITS? What Concerts or Shows did you see?*Check all that apply. Toyota Summer Concert Series (Heineken Grandstand Stage) Ford Dealers Paddock Concert Series Solid Gold Concert Series Coors Light Rock On Concert Series Performance Contest (Best Dance Crew, Battle of the Bands, Singer-Songwriter, In the Spotlight) Hypnotist show Belly Up Music Festival Motorsports show in the Del Mar Arena Children’s show (magic, animal races, etc.) Other show or concert I did not attend any Shows or Concerts. Is there anything you'd like us to know about ENTERTAINMENT at this year's Fair? Did you, or someone you came to the Fair with, perform on a stage or have an item on exhibit?* No Yes I performed I exhibited My friend/family performed My friend/family exhibited Did you attend any Festivals?*Check all that apply. San Diego International Beer Festival Enviro Fair The Toast of the Coast Wine Festival Asian Festival Distilled: San Diego Spirit & Cocktail Festival Out at the Fair Gospel Festival I did not attend any Festivals. Is there anything you'd like us to know about FESTIVALS at the Fair? Which areas of the Fair did you visit?*Please select all that apply: Commercial Buildings Del Mar Arena Fun Zone (rides & games) Surfside Race Place (satellite wagering) Family Funville (Infield) Which areas in Family Funville did you visit?* Fiesta Village Kids Zone (rides & games) Creative Youth/K-6 Schools Entertainment (Albertsons Funville Stage, Turkey Stampede, Fido 500, Vintage America) The Farm/World of Horses San Diego Pavilion Finding your way around the Fair was:*Select the one answer that best applies. Easy Peasy — Fair map & signage was great! A bit confusing, but I found my way. S.O.S. — I felt lost in space! How could we help you to navigate the Fair better? How Did We Do?How would you rate the Fair as “value for your dollar”?*Please rate each item. If you did not experience an item, choose "N/A."Best Value Ever!ReasonableA Little PriceyToo much dough!N/A - I didn't do this activityOverallAdmissionFoodFestivalsConcertsRides and GamesShoppingParkingAlcoholic BeveragesNon-Alcoholic BeveragesIs there anything you'd like us to know about PRICES, DISCOUNTS or DEALS at the Fair? Tell us about the staff you interacted with?*Please rate the staff members you interacted with. If you didn't interact with staff members in a category, choose "N/A"AwesomeSauce!Helpful & FriendlyNeed Some TrainingBelow ParN/ATraffic ControlParkingBox OfficeSecurityRide & Game VendorsFood ConcessionairesInformation BoothsGuest ServicesIs there anything you'd like us to know about Fair STAFF? What kept you from attending the Fair this year?* I didn't know the Fair was in town My schedule was simply too busy It didn't fit in my budget this year Please feel free to tell us more about why you didn't attend the Fair this year: Next Year's Fair and BeyondWhat would YOU change about the Fair? What attractions or guest services would YOU like to see us add? Be honest, and please make your suggestions helpful and constructive. We promise to discuss and consider your suggestions for improvement!Do you have any suggestions for future Fair themes? What ONE thing would make your Fair experience better?* A Little Bit About YOU!Enter your first & last name and your email address so we may contact you if you are one of our 100 lucky winners! If you so desire, please tell us a little more about yourself so we can better target our marketing efforts in the community.NameRequired for prize eligibility. First Last EmailRequired for prize eligibility. Zip Code Age 17 years or younger 18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65-74 years 75 years or older Income Less than $35,000 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000 and above Ethnicity Caucasian/White Hispanic/Latino African American/Black Asian/Pacific Islander Middle Eastern Native American/American Indian Language Preference English Spanish